Rotem Gal
Rotem Gal is a Tel Aviv-based marketer and writer focused on branding, organic growth and how brands get chosen in an agentic world. Rotem is Director of Organic Growth at ZyG and previously worked at AI21 Labs and WalkMe.
How companies become known, trusted and chosen
I've spent my career between entrepreneurial ventures and larger technology companies. Working on both sides taught me how to connect the way a brand positions itself with the way it actually wins customers.
I led organic growth at WalkMe and AI21 Labs. Today I run organic growth at ZyG, a Tel Aviv company building an agentic operating system for ecommerce brands. That puts me close to the question I care about most: what does it take to build a brand when AI agents do more of the discovering, comparing and recommending?
What I write about
Branding, organic growth and building brands in an agentic world. My articles have appeared in Inc., Entrepreneur, business.com and ReferralCandy, covering marketing, ecommerce, branding and customer behavior. The full list is on the writing page.
I try to share what I've learned from building and testing: what worked, what failed, and what other founders and marketers can apply.
Speaking
In November 2026 I'm speaking at Becoming 10x, the annual summit by 10x Marketers at the Tel Aviv Cinematheque. I've also spoken at Team8 and been a guest on the Voices of Search podcast. More on the speaking page.
Questions people ask
Who is Rotem Gal?
Rotem Gal is a Tel Aviv-based marketer and writer focused on branding, organic growth and how brands get chosen in an agentic world. Rotem is Director of Organic Growth at ZyG and previously worked at AI21 Labs and WalkMe.
Where is Rotem Gal based?
Rotem Gal is based in Tel Aviv, Israel.
What does Rotem Gal write and speak about?
Rotem Gal writes and speaks about branding, organic growth, and how brands get discovered, trusted and chosen when AI assistants and agents do more of the research for the buyer.
Where has Rotem Gal's writing been published?
Rotem Gal's articles have been published in Inc., Entrepreneur, business.com and ReferralCandy, covering marketing, ecommerce, branding and customer behavior.
Where does Rotem Gal work?
Rotem Gal is Director of Organic Growth at ZyG, a Tel Aviv company building an agentic operating system for ecommerce brands. Rotem previously worked at AI21 Labs and WalkMe.
How can I invite Rotem Gal to speak or contribute?
Email info@rotemgal.com with the event, podcast or publication, the audience and the date.