How companies become known, trusted and chosen.
I'm Rotem Gal, Director of Organic Growth at ZyG, previously at AI21 Labs and WalkMe. I write and speak about branding, organic growth, and how to build a brand when AI agents do more of the searching, comparing and choosing.
Brand positioning, wired to customer acquisition.
I've spent my career between entrepreneurial ventures and larger technology companies. That mix taught me how to connect the way a brand positions itself with the way it actually wins customers.
I led organic growth at WalkMe and AI21 Labs, and today I run it at ZyG. The question I keep coming back to: what does it take to build a brand when AI agents are the ones discovering, comparing and recommending?
I write about what I learn, including what worked, what failed, and what other founders and business leaders can take and apply.
Three topics, one question: how brands get found and chosen.
Branding
Why some names are trusted before the buyer starts looking: positioning, earned mentions and proof of expertise.
Organic growth
Demand that compounds over time, for B2B, SaaS and ecommerce, instead of growth you have to rent every month.
Brands in an agentic world
When AI agents research, compare and shortlist on the buyer's behalf, what makes them pick your brand.
Published work.
How to Transform Your Email Marketing as the Pandemic Continues
4 Trends That Will Shape the Next Few Years of E-Commerce
How to Move Your Business Online in the Time of Coronavirus
How an Ecommerce-Insights Company Uses AI to Understand Customer Sentiment
10 Popular Instagram Tools to Up Your Marketing Game
TikTok's Fate Is Uncertain. Use These 3 Trends to Own Your Audiences
3 Tips on How to Grow and Scale Your Company During the Pandemic
8 Questions to Ask Before Connecting With Your Audience on Social Media
9 Stats Proving the Power of Multichannel for eCommerce
How to Successfully Launch Your Franchise the Right Way
On stage and on air.
Becoming 10x 2026
November 26, 2026 · Tel Aviv Cinematheque
Let's talk brands.
- Interested in going deeper on something you read here?
- Have a question about organic performance?
- Curious how a brand gets cited by an LLM, or picked by an AI agent?
- Looking for a speaker, a podcast guest or a byline?
Drop me a line. I read every message.
Start the conversation → info@rotemgal.com